You are running a company that makes wagons. When you first start up your business there is only one other company making wagons.. A third company starts and then a fourth, but you grow and soon are the largest wagon maker in the world. For years you make your wagons. You have red wagons and [...]
It’s no secret to the American car-buying public why Toyota will pass General Motors soon as the number one car seller in the United States (and the world). Toyota makes better cars at about the same price as their American counterparts. Most car buyers know that and thus the results we see. American car owners [...]
Competitive Strategy Presenting the consumer with high value to gain market share is not a new idea. Neither is the idea that value is a combination of benefit received and cost expended. There is, however, wide disagreement on whether or not higher value and lower cost can be achieved and, how best to go about [...]
I consulted to a company that adopted a corporate theme of – “Survival Through Continuous Improvement & Success Through Innovation”. We have, in this column, discussed the notion of quality as continuous improvement, but not Deming’s concept of the nature of innovation and why it is vitally necessary to competitive success. Deming has said that [...]
Presenting the consumer with high value to gain market share is not a new idea. Neither is the idea that value is a combination of benefit received and cost expended. There is, however, wide disagreement on whether both higher value and lower cost can be achieved and, how best to go about trying to attain [...]
