Presenting the consumer with high value to gain market share is not a new idea. Neither is the idea that value is a combination of benefit received and cost expended. There is, however, wide disagreement on whether both higher value and lower cost can be achieved and, how best to go about trying to attain [...]
The so-called Deming Chain Reaction was actually borrowed from a model that Walter Shewhart developed. He probably borrowed the idea from another thinker. Basically the idea was for management to move away from thinking about quality as a desirable outcome, to thinking about quality as a competitive strategy. Competitive strategy as a concept has been [...]
Competitive Strategy Presenting the consumer with high value to gain market share is not a new idea. Neither is the idea that value is a combination of benefit received and cost expended. There is, however, wide disagreement on whether or not higher value and lower cost can be achieved and, how best to go about [...]
Presenting the consumer with high value to gain market share is not a new idea. Neither is the idea that value is a combination of benefit received and cost expended. There is, however, wide disagreement on whether both higher value and lower cost can be achieved and, how best to go about trying to attain [...]
