At one point someone asked me to write down some of the questions I ask people when I do a plant tour. I came across one of the sheets I prepared lately and thought I would share it. What data do you collect? Who collects the data? How is it recorded? What kind of data [...]
Presenting the consumer with high value to gain market share is not a new idea. Neither is the idea that value is a combination of benefit received and cost expended. There is, however, wide disagreement on whether both higher value and lower cost can be achieved and, how best to go about trying to attain [...]
Let’s review the difference between the two types of studies and then consider the analytic situation. The distinction between Analytic and Enumerative studies was first proposed by Dr. W. Edwards Deming in his book, “Some Theory of Sampling”, originally published in 1950. In the enumerative study we are simply trying to describe an available entity. [...]
